Pagani unveiled its new supercar, the Huayra, to the media at the Pasadena Art Center Colleage of Design this past week. The car was initially introduced to a world-wide audience at the Geneva Motor Show in March, but this is the first time the car has been seen on North American soil. In fact, this is the first time Pagani has officially brought any car to the United States despite producing its first supercar, the Zonda, for more for than a decade. Company founder Horacio Pagani said that the reason his company is only now beginning to sell cars in North America isn’t for lack of potential customers. According to Pagani, there was actually quite a bit of interest in the car, but unlike other supercar makers, he is in no rush to expand too quickly.
“At the time, the production capacity was not enough to fulfill all the demand an inquiries that we got from our worldwide customers,” he told us through his Italian translater. “The customers for these very special high end cars are very sophisticated, and when they come to Pagani they have to get not just a supercar but super attention and service together with the car. It’s not easy to properly look after each of them, so this is why, step-by-step, we are developing new markets just to make sure that every new customer coming into the Pagani family is very well looked after and pampered by our staff and to meet every request.”
Unfortunately, that attention to detail and customer service means that U.S. buyers will still have to wait a little longer before getting their cars. Horacio says that current customers need to be attended to before orders from new markets can be handled. “Pagani plans to enter the U.S. market only at the end of the 2012,” he told us. “We already have a huge demand for the car from our existing market, which is outside North America. We have to allow for some time for Pagani to fulfill the demand of the existing customer, and then start with our new ones.”