It’s hard to put into words why someone should buy a 2012 Lamborghini Aventador LP700-4 without sounding like an energy drink-swilling high schooler. It’s just hard to describe its level of performance, styling and je ne sais quoi without using the hackneyed standbys like “epic” or “awesome” or “dude.”
That’s probably why Lamborghini isn’t really bothering with words. Instead, they’ve put together a three-minute clip of the Aventador thwarting a geological disaster to amply illustrate its appeal. Sure, it still doesn’t answer how you’re going to put groceries in it, or what kind of gas mileage it gets or how much it costs to insure, but if you’re still worried about those sort of mundane details, you’re a lost cause.